McDonald’s has always know this mediocre burgers with next level branding. And branding really is the at heart of modern American style food.
Cailan innately understands the importance of branding to the appeal of his restaurants. But in reality he’s doing both at the same time. Why Lowriders and Backyard Burgers Define East L.A.Īlvin Cailan presents TBS, when he’s not running Eggslut, his global micro-chain of restaurants. It’s here we learn about the diversity of the United States’ burgers – how they stir up regional pride – humble patties: inspiring, dividing and conquering. TBS explores the oldest establishments with George Motz, a brilliant burger scholar.
But it’s at its best when it juxtaposes the latest trends with Americas’ burger history. The show joyfully indulges itself in the flame-grilled zeitgeist – fashionista burger ‘gram. On first glance The Burger Show (TBS) is curated content for hyperbolic, hypebeast-foodies “the is the Virgil off white burger”, Cailan proclaims, deadpan.īut peer under its limited-edition hood(ie) and there’s some real substance. Completely accessible to everyone and yet esoteric and nerdy too: Smash burgers, baller-burgers, stunt-burgers, French-dip burgers, backyard-burgers, nostaligia-burgers, traditional-burgers, iconoclastic f’ing burgers. It’s The Social Network with fries.īurgers are the most marketed and bastertised food-porn on the planet. If you haven’t watched The Founder then do so. McDonald’s sells 75 or more burgers every second. They’ve woven, if not stained, into the fabric of the Red White and Blue. If only it were that simple…įifty billion burgers are eaten every year in America. I just like meat, cheese and bread”Īlvin Cailan, presenter of The Burger Show, promises that’s all he’s looking for.